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• 2017IMC antecedents and the consequences of planned brand identity in higher education127 cited
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• 2012Public relations identity and the stakeholder–organization relationship: A revised theoretical position for public relations scholarship58 cited
• 2012Internal corporate communication and its impact on internal branding57 cited
• 2018Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use55 cited
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• 2007Public relations, the public interest and persuasion: an ethical approach46 cited
• 2018How to turn your friends into enemies: Causes and outcomes of customers’ sense of betrayal in crisis communication43 cited
• 2014Konzeption von Kommunikationsprogrammen43 cited
• 2004Five decades of Mexican public relations in the United States: from propaganda to strategic counsel42 cited
• 2008Gender violence, fan activism and public relations in sport: The case of “Footy Fans Against Sexual Assault”41 cited
• 2012The Internal Forces on Communication Integration: Co-Created Meaning, Interaction, and Postmodernism in Strategic Integrated Communication34 cited
• 2012Communication integration: An analysis of context and conditions