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Brand Extension Effects and Core Attributes of Experience Product Franchises: A B ayesian Approach
16 references·4 citing·30 second hop
Brand Extension Effects and Core Attributes of Experience Product Franchises: A B ayesian Approach (2014)Brand Extension Effects and Core Attribut…Satisfaction: A Behavioral Perspective on the Consumer (2010)Satisfaction: A Behavioral Pe…No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)No Pain, No Gain: A Critical …Signaling Unobservable Product Quality through a Brand Ally (1999)Signaling Unobservable Produc…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets (1996)Decision-Making Under Uncerta…Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? (1993)A Consumer-Side Experimental …Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Job Market Signaling (1973)Job Market SignalingThe Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Market for "Lemons": Qual…Information and Consumer Behavior (1970)Information and Consumer Beha…Advancing Antecedents of Brand Personality: A Meta‐Analytical Review and Moderator Analysis (2025)Advancing Antecedents of Bran…Service Delivery and Branding Management in Digital Platforms: Innovation through Brand Extension (2022)Service Delivery and Branding…Investigating the Effect of Perceived Product Portfolio Innovativeness on Consumers´ Brand Perceptions (2021)Investigating the Effect of P…Pawning N00bs: Insights into Perceptions of Brand Extensions of the Video Game Industry (2016)Pawning N00bs: Insights into …Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)The impact of perceived corporate social responsibility on consumer behavior (2005)Brands and Branding: Research Findings and Future Priorities (2006)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Self-Concept in Consumer Behavior: A Critical Review (1982)The Effects of Sequential Introduction of Brand Extensions (1992)The Reputational Landscape (1997)Agency Theory: An Assessment and Review (1989)The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Equilibrium in Competitive Insurance Markets: An Essay on the Economics of Imperfect Information (1976)Varieties of Capitalism (2001)Signaling Theory: A Review and Assessment (2010)The Evolution of Cooperation (1981)Corporate financing and investment decisions when firms have information that investors do not have (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Communication and Control Processes in the Delivery of Service Quality (1988)
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References

  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
  • 1973Job Market Signaling16,329 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited
  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?

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1,017 cited
  • 1999Signaling Unobservable Product Quality through a Brand Ally964 cited
  • 2010Satisfaction: A Behavioral Perspective on the Consumer892 cited
  • Cited by

    • 2022Service Delivery and Branding Management in Digital Platforms: Innovation through Brand Extension16 cited
    • 2016Pawning N00bs: Insights into Perceptions of Brand Extensions of the Video Game Industry16 cited
    • 2021Investigating the Effect of Perceived Product Portfolio Innovativeness on Consumers´ Brand Perceptions8 cited
    • 2025Advancing Antecedents of Brand Personality: A Meta‐Analytical Review and Moderator Analysis7 cited