References

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• 2003The Rise of Supermarkets in Africa, Asia, and Latin America1,340 cited
• 2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty831 cited
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• 2002Rethinking Marketing Programs for Emerging Markets275 cited
• 2009Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda263 cited
• 2000Slotting Allowances and Fees: Schools of thought and the Views of Practicing Managers217 cited
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• 1994International Services Marketing150 cited
• 2008Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context145 cited
• 2009Would Indian consumers move from kirana stores to organized retailers when shopping for groceries?