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Engaging consumers in esthetic offerings: conceptualizing and developing a measure for arts engagement
16 references·2 citing·38 second hop
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
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  • 2009The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

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850 cited
  • 1992Environmental color, consumer feelings, and purchase likelihood769 cited
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    • 2021Opera participants’ perceptions of brand resonance16 cited
    • 2021Measuring the Audience Experience at the Jazzaldia Festival, San Sebastian, Spain4 cited