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Consumer psychology for marketing
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Consumer psychology for marketing (1995)Consumer psychology for marketingThe effect of consumer innovativeness on perceived value and continuance intention to use smartwatch (2016)The effect of consumer innova…Explaining the internationalization of ibusiness firms (2015)Explaining the internationali…Consumer attitudes and purchase intentions toward Islamic banks: the influence of religiosity (2015)Consumer attitudes and purcha…Intention to choose Halal products: the role of religiosity (2012)Intention to choose Halal pro…Symbolic consumption of tourism destination brands (2011)Symbolic consumption of touri…Motivated Consumer Innovativeness: Concept, measurement, and validation (2010)Motivated Consumer Innovative…Making real money in virtual worlds: MMORPGs and emerging business opportunities, challenges and ethical implications in metaverses (2007)Making real money in virtual …Perceived value of the purchase of a tourism product (2005)Perceived value of the purcha…A Longitudinal Model of Continued IS Use: An Integrative View of Four Mechanisms Underlying Postadoption Phenomena (2005)A Longitudinal Model of Conti…Exploring Origins of Involvement: Understanding the Relationship Between Consumer Motives and Involvement with Professional Sport Teams (2004)Exploring Origins of Involvem…Understanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…Ethics in consumer choice: a multivariate modelling approach (2003)Ethics in consumer choice: a …Customer loyalty and customer loyalty programs (2003)Customer loyalty and customer…Characterizing Consumer Motivation as Individual Difference Factors: Augmenting the Sport Interest Inventory (SII) to Explain Level of Spectator Support (2002)Characterizing Consumer Motiv…Tourism demand constraints (2000)Tourism demand constraintsRelationship marketing in consumer markets – Rhetoric or reality? 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  • 2000Tourism demand constraints

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297 cited
  • 2002Characterizing Consumer Motivation as Individual Difference Factors: Augmenting the Sport Interest Inventory (SII) to Explain Level of Spectator Support295 cited
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