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Corporate marketing myopia and the inexorable rise of a corporate marketing logic

16 references·16 citing·44 second hopsampled

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References

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2011

Market systems, stakeholders and value propositions

151 cited

Cited by

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2017Leveraging the corporate brand105 cited
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2020Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation99 cited
2017CSR and corporate branding effect on brand loyalty: a study on Indian banking industry89 cited
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2017Is perceived value more than value for money in professional business services?72 cited
2016Corporate Brand Orientation: What Is It? What of It?71 cited
2021Corporate marketing and the role of internal CSR in employees’ life satisfaction: Exploring the relationship between work and non-work domains70 cited