Involving Customers in New Service Development

Bo Edvardsson · Anders Gustafsson · Per Kristensson · Peter Magnusson · Jonas Matthing

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Service and Product Innovation Customer Service Quality and Loyalty Open Source Software Innovations

Abstract

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.

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