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Spending advertising money
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Spending advertising money (1984)Spending advertising moneyMedia Planung (2020)Media PlanungIntegrated Marketing Communications (2014)Integrated Marketing Communic…Cyclical patterns in the content of advertisements (2006)Cyclical patterns in the cont…Space, Time, and Media Theory: An Illustration from the Television-Advertising Nexus (1995)Space, Time, and Media Theory…Advertising by Accountants: An Empirical Study (1989)Advertising by Accountants: A…The impact of advertising on the British mass media (1981)The impact of advertising on …Marketing in the United Kingdom (1981)Marketing in the United Kingd…Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Marketing management: analysis. planning. implementation and control (2000)Foreign women in Japanese television advertising (2012)Style changes of women’s heel height in Vogue 1950~2014 (2015)Diffusion of Innovations 1 (2019)The British Press under Government Economic Controls (1955)The Sociological review monograph (1958)Power Without Responsibility (2003)The Political Economy of Communication (2012)A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measurements of Advertising Effectiveness (1961)Book Review: Confessions of an Advertising Man (1964)A Comparison of Advertising Practices within the Accounting Profession (1989)Modelling advertising decisions by accountants: A path analysis (1990)Postmodern Geographies: The Reassertion of Space in Critical Social Theory (1990)The Condition of Postmodernity (1991)Putting together ruralities: towards a symbolic analysis of rurality in the British mass media (2001)Television, Audiences and Cultural Studies (2003)Consumer Market Research Handbook (1974)International Marketing and Purchasing of Industrial Goods Features of a European Research Project (1980)A theory of human motivation. (1943)A THEORY OF HUMAN MOTIVATION (2017)A systematic literature review and analysis on mobile apps in m-commerce: Implications for future research (2019)Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness (1979)The media handbook: a complete guide to advertising media selection, planning, research, and buying (2011)Advertising and the Mind of the Consumer (2020)
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  • 1981The impact of advertising on the British mass media18 cited
  • 2006Cyclical patterns in the content of advertisements11 cited
  • 1989Advertising by Accountants: An Empirical Study11 cited
  • 2014Integrated Marketing Communications10 cited
  • 1981Marketing in the United Kingdom7 cited
  • 1995Space, Time, and Media Theory: An Illustration from the Television-Advertising Nexus6 cited
  • 2020Media Planung6 cited

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