SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Invocaciones y usos inadecuados de la ciencia en publicidad
16 references·0 citing·49 second hop
Invocaciones y usos inadecuados de la ciencia en publicidad (2001)Invocaciones y usos inadecuados de la cie…The Discourse of Advertising (2001)The Discourse of AdvertisingEl libro rojo de la publicidad (1998)El libro rojo de la publicidadFigures of Rhetoric in Advertising Language (1996)Figures of Rhetoric in Advert…Venerating the Black Box: Magic in Media Discourse on Technology (1995)Venerating the Black Box: Mag…Marketing high‐tech products: the emerging themes (1995)Marketing high‐tech products:…The impact of science curricula on student views about the nature of science (1993)The impact of science curricu…The Discourse of Advertising (1993)The Discourse of AdvertisingLinguistic content analysis: A method to measure science as inquiry in textbooks (1993)Linguistic content analysis: …Las 22 leyes inmutables del marketing (1993)Las 22 leyes inmutables del m…Students' and teachers' conceptions of the nature of science: A review of the research (1992)Students' and teachers' conce…Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility (1991)Comparative Advertising Effec…Comprehension evaluation and regulation in learning from science texts (1990)Comprehension evaluation and …La sociedad opulenta (1984)La sociedad opulentaAdvertising Management (1976)Advertising ManagementAaker, David A. (Ed.).Advertising Management. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1975 (1976)Aaker, David A. (Ed.).Adverti…Should the History of Science Be Rated X? (1974)Should the History of Science…The Structure of Science (1961)The Structure of Science: Problems in the Logic of Scientific Explanation. (1961)Books: Theodore Roszak: The Making of a Counter Culture (1970)Scientific literacy: A conceptual overview (2000)Examining Pedagogical Content Knowledge (2002)Views of nature of science questionnaire: Toward valid and meaningful assessment of learners' conceptions of nature of science (2002)The Structure of Scientific Revolutions (1963)Strong Inference (1964)Criticism and the Growth of Knowledge (1970)Sociology of Science (1975)Placing the history and philosophy of science on the curriculum: A model for the development of pedagogy (1997)Historical case studies: Teaching the nature of science in context (2000)Relevance: Communication and Cognition (1986)Studies in the Way of Words (1989)Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses (1999)Consumer Culture Theory (CCT): Twenty Years of Research (2005)The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)Measuring the Involvement Construct (1985)Communication and Persuasion (1986)The development of a scale to measure perceived corporate credibility (2001)Word of mouth communication within online communities: Conceptualizing the online social network (2007)What makes a useful online review? Implication for travel product websites (2014)Advances in Consumer Research (2025)Handbook of research on teaching (1986)Those Who Understand: Knowledge Growth in Teaching (1986)Establishing the norms of scientific argumentation in classrooms (2000)Informal reasoning regarding socioscientific issues: A critical review of research (2004)Toward a model of text comprehension and production. (1978)Learning How to Learn (1984)Strategies of Discourse Comprehension (1985)Anomalous information triggers questions when adults solve quantitative problems and comprehend stories. (1993)Assessment and Classroom Learning (1998)¿Cómo enseñar ciencias? Principales tendencias y propuestas (1999)Narrative Modalities (1976)Studies in the Theory of Ideology (1984)An introduction (1987)Language and the Media (1995)Educating the eye? Kress and Van Leeuwen’s Reading Images: The Grammar of Visual Design (1996) (1999)Emotions, Imagination and Consumption (2009)Identity constructions in multilingual advertising (2001)10. ADVERTISING AS A SITE OF LANGUAGE CONTACT (2003)“Fake News” Is Not Simply False Information: A Concept Explication and Taxonomy of Online Content (2019)Using Drama to Persuade (1989)An Evaluation Cost Model of Consideration Sets (1990)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers (1991)How Consumers Assess the Value of Advertising (1995)Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networks (1998)
this work references cited by second hop

References

  • 1992Students' and teachers' conceptions of the nature of science: A review of the research2,173 cited
  • 2001The Discourse of Advertising1,139 cited
  • 1996Figures of Rhetoric in Advertising Language693 cited
  • 1974Should the History of Science Be Rated X?389 cited
  • 1993The Discourse of Advertising367 cited
  • 1976Aaker, David A. (Ed.).Advertising Management. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1975277 cited
  • 1991Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility270 cited
  • 1976Advertising Management196 cited
  • 1993The impact of science curricula on student views about the nature of science129 cited
  • 1990Comprehension evaluation and regulation in learning from science texts116 cited
  • 1998El libro rojo de la publicidad82 cited
  • 1993Linguistic content analysis: A method to measure science as inquiry in textbooks80 cited
  • 1984La sociedad opulenta73 cited
  • 1995Marketing high‐tech products: the emerging themes67 cited
  • 1995Venerating the Black Box: Magic in Media Discourse on Technology54 cited
  • 1993

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Las 22 leyes inmutables del marketing
38 cited

Cited by

No citing works inside the corpus for this window.