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Market Orientation, Marketing Innovation as Performance Drivers
16 references·8 citing·34 second hop
Market Orientation, Marketing Innovation as Performance Drivers (2005)Market Orientation, Marketing Innovation …The strategy/governance structure fit relationship: theory and evidence in franchising arrangements (2004)The strategy/governance struc…How does market orientation contribute to service firm performance? (2002)How does market orientation c…Market-Driven Versus Driving Markets (2000)Market-Driven Versus Driving …The Relationship between Subjective and Objective Company Performance Measures in Market Orientation Research: Further Empirical Evidence (1999)The Relationship between Subj…Value innovation: the strategic logic of high growth. (1998)Value innovation: the strateg…Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)Market Orientation and Organi…A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of small-firm performance (1996)A longitudinal study of the i…The Theory of the Growth of the Firm (1995)The Theory of the Growth of t…A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance (1995)A Longitudinal Study of the I…Does Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)Does Competitive Environment …MARKOR: A Measure of Market Orientation (1993)MARKOR: A Measure of Market O…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS. (1991)ORGANIZATIONAL INNOVATION: A …The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…DIVERSITY, DIVERSIFICATION, AND PROFITABILITY AMONG BRITISH MANUFACTURING COMPANIES 1972-84. (1988)DIVERSITY, DIVERSIFICATION, A…Influencing the disruptive potential of sustainable technologies through value proposition design: The case of vehicle-to-grid technology (2020)Influencing the disruptive po…From external information to marketing innovation: the mediating role of product and organizational innovation (2018)From external information to …The effects of the crisis on marketing innovation: an application for Spain (2016)The effects of the crisis on …Antecedents and outcomes of marketing innovation (2016)Antecedents and outcomes of m…Cooperation between The Consumer and Firms as A Determinant of Marketing Innovation: Empirical Study of Portuguese Firms (2014)Cooperation between The Consu…EXPLORING THE EFFECT OF INTERNET MARKETING ORIENTATION, LEARNING ORIENTATION AND MARKET ORIENTATION ON INNOVATIVENESS AND PERFORMANCE: SME (EXPORTERS) PERSPECTIVES (2013)EXPLORING THE EFFECT OF INTER…Drivers of Marketing Innovation in Portuguese Firms (2012)Drivers of Marketing Innovati…Knowledge, Capabilities and Manufacturing Innovation: A USA–Europe Comparison (2008)Knowledge, Capabilities and M…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The C-OAR-SE procedure for scale development in marketing (2002)External Control of Organizations: Resource Dependence Perspective (2011)Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms (1990)Innovativeness: Its antecedents and impact on business performance (2004)Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations (2005)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)The Knowledge-Creating Company (1998)Customer Orientation (2001)The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance* (2005)Effects of COVID-19 on business and research (2020)The Structuring of Organizations (1989)Corporate Social and Financial Performance: A Meta-Analysis (2003)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)Diffusion of Innovations 1 (2019)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Strategic Orientation and Firm Performance in an Artistic Environment (2000)A meta-analysis of the relationship between market orientation and business performance: evidence from five continents (2004)Market orientation, learning orientation, and innovation capabilities in SMEs (2006)
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References

  • 1995The Theory of the Growth of the Firm13,774 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1991ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS.6,520 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
  • 1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
  • 1993MARKOR: A Measure of Market Orientation2,353 cited
  • 1995A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance942 cited
  • 2000Market-Driven Versus Driving Markets900 cited
  • 1998Value innovation: the strategic logic of high growth.750 cited
  • 1988DIVERSITY, DIVERSIFICATION, AND PROFITABILITY AMONG BRITISH MANUFACTURING COMPANIES 1972-84.676 cited
  • 1996A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of small-firm performance667 cited
  • 1999The Relationship between Subjective and Objective Company Performance Measures in Market Orientation Research: Further Empirical Evidence

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313 cited
  • 2004The strategy/governance structure fit relationship: theory and evidence in franchising arrangements268 cited
  • 2002How does market orientation contribute to service firm performance?198 cited
  • Cited by

    • 2016The effects of the crisis on marketing innovation: an application for Spain74 cited
    • 2016Antecedents and outcomes of marketing innovation68 cited
    • 2018From external information to marketing innovation: the mediating role of product and organizational innovation53 cited
    • 2013EXPLORING THE EFFECT OF INTERNET MARKETING ORIENTATION, LEARNING ORIENTATION AND MARKET ORIENTATION ON INNOVATIVENESS AND PERFORMANCE: SME (EXPORTERS) PERSPECTIVES46 cited
    • 2008Knowledge, Capabilities and Manufacturing Innovation: A USA–Europe Comparison44 cited
    • 2020Influencing the disruptive potential of sustainable technologies through value proposition design: The case of vehicle-to-grid technology42 cited
    • 2012Drivers of Marketing Innovation in Portuguese Firms37 cited
    • 2014Cooperation between The Consumer and Firms as A Determinant of Marketing Innovation: Empirical Study of Portuguese Firms15 cited