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A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data

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References

1972Conditional logit analysis of qualitative choice behavior14,281 cited
1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
1983Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data1,397 cited
1971Conjoint Measurement for Quantifying Judgmental Data1,347 cited
1980Design and marketing of new products1,131 cited
1989Commercial Use of Conjoint Analysis: An Update788 cited
1982Commercial Use of Conjoint Analysis: A Survey694 cited
1981Design and marketing of new products649 cited
1985Models and Heuristics for Product Line Selection330 cited
1988Positioning and Pricing a Product Line274 cited
1990Heuristics for Product-Line Design Using Conjoint Analysis238 cited
1995Research for product positioning and design decisions: An integrative review238 cited
1993Heuristics for Pricing and Positioning a Product-Line Using Conjoint and Cost Data231 cited

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1996Genetic Algorithms for Product Design200 cited

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