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Brand communities on the internet

16 references·12 citing·48 second hopsampled

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References

2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
2001Brand Community3,994 cited
2002Building Brand Community2,654 cited
2004A social influence model of consumer participation in network- and small-group-based virtual communities2,242 cited
2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
1999E-tribalized marketing?: the strategic implications of virtual communities of consumption1,498 cited
2006Antecedents and purchase consequences of customer participation in small group brand communities1,327 cited
2006Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”853 cited
2006Measuring Motivations for Online Opinion Seeking727 cited
2004Play, Flow, and the Online Search Experience617 cited
1998The Real Value of On-Line Communities585 cited
1998Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites519 cited
2005EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition389 cited
2000The Real Value of Online Communities383 cited
2002Uses and Gratifications Theory and E-Consumer Behaviors

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363 cited

2003Virtual Community Informatics: A Review and Research Agenda249 cited

Cited by

2017Brand strategies in social media in hospitality and tourism172 cited
2023More gain, more give? The impact of brand community value on users’ value co-creation29 cited
2014Millennial cultural consumers: co-creating value through brand communities28 cited
2021The cross‐cultural effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services24 cited
2020Sustainable Co-Creation Behavior in a Virtual Community: Antecedents and Moderating Effect of Participant’s Perception of Own Expertise23 cited
2022Is Green Spread? The Spillover Effect of Community Green Interaction on Related Green Purchase Behavior21 cited
2022The Use of Crowdfunding and Social Media Platforms in Strategic Start-up Communication: A Big-data Analysis21 cited
2019‘I'm like you, you're like me, we make a great brand community!’ Similarity and children's brand community participation.19 cited
2019Does Use of Different Platforms Influence the Relationship between Cocreation Value‐in‐Use and Participants’ Cocreation Behaviors? An Application in Third‐Party Managed Virtual Communities18 cited
2020How does a customer prefer community or brand? The impacts of customer experience on customer loyalty based on the perspective of value co-creation18 cited
2020Brand community motives and their impact on brand community engagement: variations between diverse audiences16 cited
2019Dual roles of users in online brand community and knowledge sharing behavior14 cited