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In Defence of the Hierarchy of Effects

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References

1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
1999How Advertising Works: What Do We Really Know?1,436 cited
1982How Advertising Works: A Planning Model552 cited
1990A Review and Critique of the Hierarchy of Effects in Advertising429 cited
1987The Development of the Hierarchy of Effects: An Historical Perspective232 cited
1986How Advertising Works: A Planning Model Revisited140 cited
2001Point of View: Does Advertising Cause a ‘Hierarchy of Effects’?118 cited

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2018Effects of service experience on customer responses to a hotel chain64 cited
2013The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention56 cited

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2011Attention, Attitude, and Behavior51 cited

2010AGENDA-SETTING AND ATTITUDES41 cited

2017Does communicating the customer’s resource integrating role improve or diminish value proposition effectiveness?31 cited

2019Do Billboard Advertisements Drive Customer Retention?27 cited

2006An Analysis of Endorsement Effects in Affinity Marketing: The Case for Affinity Credit Cards25 cited

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2014The Consequences of Attribute Agenda-Setting Effects for Political Trust, Participation, and Protest Behavior19 cited

2009Personal and Psychological Factors-Does it Impact the Choice of Advertising Medium?16 cited

2009Brand image, equity, and sports sponsorship15 cited