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Integrating country of origin into global marketing strategy

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References

1982Country-of-Origin Effects on Product Evaluations1,819 cited
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1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,150 cited
1988Country-of-Origin Effects for Uni-National and Bi-National Products961 cited
1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective730 cited
1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective714 cited
1984Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects581 cited
1998Country of origin effects: a literature review447 cited
1993Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product427 cited
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1993An Experiment on the Salience of Country-of-Origin in the Era of Global Brands334 cited
1990Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific Attributes278 cited
1996A cross‐national investigation of the effects of country of origin and brand name on the evaluation of a new car223 cited
1985International Product Positioning

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104 cited

1968Elasticity of Product Bias102 cited

1990A Longitudinal Study Comparing Perceptions of U.S. and Japanese Consumer Products in a Third/Neutral Country: Finland 1975 to 198596 cited

Cited by

2004China's entry to WTO: global marketing issues, impact, and implications for China66 cited
2011Matching consumers' country and product image perceptions: an Australian perspective49 cited
2003Internationales Marketing40 cited
2012Does country of brand origin (COBO) matter for the Lebanese consumers?36 cited
2012Relevant or redundant: Elite consumers' perception of foreign-made products in an emerging market34 cited
2014Country-Of-Origin Bias: A Literature Review and Prescription for the Global World32 cited
2009Effects of country variables on young generation's attitude towards American products: a multi‐attribute perspective25 cited
2016Creating an effective code-switched ad for monolinguals: the influence of brand origin and foreign language familiarity21 cited
2008Country of origin effects, brand image, and social status in an emerging market20 cited
2010Selection criteria of Lebanese consumers in the global snack food industry: country of origin perceptions18 cited
2014The Influence of Country of Origin on Chinese Food Consumers16 cited
2011Der Herkunftslandeffekt: Eine kritische Würdigung des State of the Art15 cited