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A novel cost-sensitive framework for customer churn predictive modeling
9 references·16 citing·47 second hop
A novel cost-sensitive framework for customer churn predictive modeling (2015)A novel cost-sensitive framework for cust…A Novel Profit Maximizing Metric for Measuring Classification Performance of Customer Churn Prediction Models (2012)A Novel Profit Maximizing Met…New insights into churn prediction in the telecommunication sector: A profit driven data mining approach (2011)New insights into churn predi…Marketing metrics: the definitive guide to measuring marketing performance (2010)Marketing metrics: the defini…Modeling churn using customer lifetime value (2008)Modeling churn using customer…Application of data mining techniques in customer relationship management: A literature review and classification (2008)Application of data mining te…Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models (2006)Defection Detection: Measurin…CUSTOMER LIFETIME VALUE, CUSTOMER PROFITABILITY AND THE TREATMENT OF ACQUISITION SPENDING (2005)CUSTOMER LIFETIME VALUE, CUST…The implementation of customer profitability analysis: A case study (2003)The implementation of custome…Trust and concern in consumers’ perceptions of marketing information management practices (1999)Trust and concern in consumer…A comprehensive survey on customer churn analysis studies (2025)A comprehensive survey on cus…Optimising customer retention: An AI-driven personalised pricing approach (2024)Optimising customer retention…Identification of Customer Churn Considering Difficult Case Mining (2023)Identification of Customer Ch…Hyper-Personalization for Enhancing Customer Loyalty and Satisfaction in Customer Relationship Management (CRM) Systems (2023)Hyper-Personalization for Enh…Dynamic Behavior-Based Churn Forecasts in the Insurance Sector (2023)Dynamic Behavior-Based Churn …Customer Churn Prediction Using Apriori Algorithm and Ensemble Learning (2023)Customer Churn Prediction Usi…Hybrid ensemble learning approaches to customer churn prediction (2021)Hybrid ensemble learning appr…Giant fight: Customer churn prediction in traditional broadcast industry (2021)Giant fight: Customer churn p…Supervised or unsupervised learning? Investigating the role of pattern recognition assumptions in the success of binary predictive prescriptions (2020)Supervised or unsupervised le…Profit-driven churn prediction for the mutual fund industry: A multisegment approach (2020)Profit-driven churn predictio…Optimum profit-driven churn decision making: innovative artificial neural networks in telecom industry (2020)Optimum profit-driven churn d…Churn Prediction for Savings Bank Customers: A Machine Learning Approach (2020)Churn Prediction for Savings …A Latent Feelings-aware RNN Model for User Churn Prediction with only Behaviour data (2020)A Latent Feelings-aware RNN M…Profit Optimizing Churn Prediction for Long-Term Loyal Customers in Online Games (2018)Profit Optimizing Churn Predi…Profit driven decision trees for churn prediction (2018)Profit driven decision trees …An enhanced ensemble classifier for telecom churn prediction using cost based uplift modelling (2018)An enhanced ensemble classifi…Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)Internet Privacy and Security: An Examination of Online Retailer Disclosures (2000)Concern for Information Privacy and Online Consumer Purchasing (2006)Consumer online privacy concerns and responses: a power–responsibility equilibrium perspective (2007)Benchmarking state-of-the-art classification algorithms for credit scoring (2003)Modeling Customer Lifetime Value (2006)Customer churn prediction in the telecommunication sector using a rough set approach (2016)Retention Futility: Targeting High-Risk Customers Might be Ineffective (2017)A machine learning framework for customer purchase prediction in the non-contractual setting (2018)A Decision-Theoretic Generalization of On-Line Learning and an Application to Boosting (1997)Introduction to Time Series and Forecasting (2002)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)A hierarchical multiple kernel support vector machine for customer churn prediction using longitudinal behavioral data (2012)Churn prediction using comprehensible support vector machine: An analytical CRM application (2014)Managing Churn to Maximize Profits (2020)Introduction to Data Mining (2007)Development and application of consumer credit scoring models using profit-based classification measures (2014)Improved churn prediction in telecommunication industry using data mining techniques (2014)Two-stage consumer credit risk modelling using heterogeneous ensemble learning (2019)Customer lifetime value: Marketing models and applications (1998)Marketing management: analysis. planning. implementation and control (2000)CRM in Sales-Intensive Organizations: A Review and Future Directions (2005)Cost Accounting: A Managerial Emphasis, (2010)Customer profitability analysis with time‐driven activity‐based costing: a case study in a hotel (2010)Customer profitability forecasting using Big Data analytics: A case study of the insurance industry (2016)Managerial Applications of Neural Networks: The Case of Bank Failure Predictions (1992)Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (2004)Decision Support and Business Intelligence Systems (2006)Business intelligence in banking: A literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation (2014)Big data and disaster management: a systematic review and agenda for future research (2017)A survey towards an integration of big data analytics to big insights for value-creation (2018)Zero defections: quality comes to services. (1990)The loyalty effect: The hidden force behind growth, profits, and lasting value (1996)The relationship between customer loyalty and customer satisfaction (2001)Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions (2009)“Our Most Important Asset” (2013)Customer relationship management and big data enabled: Personalization & customization of services (2018)Personalized mobile marketing strategies (2019)Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty (2021)Use of Social Media in Health Promotion (2012)The impact of social media reviews on restaurant performance: The moderating role of excellence certificate (2016)Purchase experience during the COVID‐19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase (2021)Handling class imbalance in customer churn prediction (2008)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees (2018)
this work references cited by second hop

References

  • 2008Application of data mining techniques in customer relationship management: A literature review and classification1,267 cited
  • 2006Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models574 cited
  • 2010Marketing metrics: the definitive guide to measuring marketing performance527 cited
  • 2011New insights into churn prediction in the telecommunication sector: A profit driven data mining approach460 cited
  • 1999Trust and concern in consumers’ perceptions of marketing information management practices411 cited
  • 2005CUSTOMER LIFETIME VALUE, CUSTOMER PROFITABILITY AND THE TREATMENT OF ACQUISITION SPENDING201 cited
  • 2008Modeling churn using customer lifetime value187 cited
  • 2012A Novel Profit Maximizing Metric for Measuring Classification Performance of Customer Churn Prediction Models177 cited
  • 2003The implementation of customer profitability analysis: A case study114 cited

Cited by

  • 2023Hyper-Personalization for Enhancing Customer Loyalty and Satisfaction in Customer Relationship Management (CRM) Systems74 cited
  • 2018Profit Optimizing Churn Prediction for Long-Term Loyal Customers in Online Games44 cited
  • 2021Giant fight: Customer churn prediction in traditional broadcast industry41 cited
  • 2020Profit-driven churn prediction for the mutual fund industry: A multisegment approach33 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2020Optimum profit-driven churn decision making: innovative artificial neural networks in telecom industry25 cited
  • 2021Hybrid ensemble learning approaches to customer churn prediction20 cited
  • 2020Churn Prediction for Savings Bank Customers: A Machine Learning Approach20 cited
  • 2024Optimising customer retention: An AI-driven personalised pricing approach18 cited
  • 2020Supervised or unsupervised learning? Investigating the role of pattern recognition assumptions in the success of binary predictive prescriptions16 cited
  • 2025A comprehensive survey on customer churn analysis studies15 cited
  • 2018An enhanced ensemble classifier for telecom churn prediction using cost based uplift modelling14 cited
  • 2023Customer Churn Prediction Using Apriori Algorithm and Ensemble Learning13 cited
  • 2023Dynamic Behavior-Based Churn Forecasts in the Insurance Sector13 cited
  • 2018Profit driven decision trees for churn prediction13 cited
  • 2023Identification of Customer Churn Considering Difficult Case Mining11 cited
  • 2020A Latent Feelings-aware RNN Model for User Churn Prediction with only Behaviour data9 cited