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Consumers’ trade‐off between relationship, service package and price
16 references·1 citing·38 second hop
Consumers’ trade‐off between relationship, service package and price (2003)Consumers’ trade‐off between relationship…E-LOYALTY: YOUR SECRET WEAPON ON THE WEB (2003)E-LOYALTY: YOUR SECRET WEAPON…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)The role of perceived risk in…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Relational Benefits in Services Industries: The Customer's Perspective (1998)Relational Benefits in Servic…Customer value: The next source for competitive advantage (1997)Customer value: The next sour…Interdependency, Contracting, and Relational Behavior in Marketing Channels (1996)Interdependency, Contracting,…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms? (1995)Long-Term Manufacturer-Suppli…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Managing Customer Relationshi…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…The New Social Contract: An Inquiry into Modern Contractual Relations (1981)The New Social Contract: An I…Customer-perceived value in business-to-business relationships: A study of software customers (2012)Customer-perceived value in b…Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Advances in Consumer Research (2025)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Behavioral Consequences of Service Quality (1996)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Customer satisfaction with services: putting perceived value into the equation (2000)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Understanding Relationship Marketing Outcomes (2002)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Zero defections: quality comes to services. (1990)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry (2002)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)The role of social presence in establishing loyalty in e-Service environments (2006)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
  • 1997Customer value: The next source for competitive advantage4,662 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1998Relational Benefits in Services Industries: The Customer's Perspective2,347 cited
  • 2003E-LOYALTY: YOUR SECRET WEAPON ON THE WEB2,084 cited
  • 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
  • 1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,675 cited
  • 1996Interdependency, Contracting, and Relational Behavior in Marketing Channels1,537 cited
  • 1995Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms?1,478 cited
  • 1981

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The New Social Contract: An Inquiry into Modern Contractual Relations
1,436 cited
  • 1994Managing Customer Relationships for Profit: The Dynamics of Relationship Quality1,185 cited
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    • 2012Customer-perceived value in business-to-business relationships: A study of software customers29 cited