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Further clarification on how perceived brand origin affects brand attitude

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References

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2009Places: Identity, Image and Reputation515 cited
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2005Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?451 cited
1965Product Bias in the Central American Common Market

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374 cited

2006Relevance in business research: the case of country‐of‐origin research in marketing368 cited

Cited by

2016Management perspectives on country of origin47 cited
2018The influence of perceived strength of brand origin on willingness to pay more for luxury goods39 cited
2020Products labeled as “made in domestic country”: the brand matters35 cited
2013Nation Equity: Integrating the Multiple Dimensions of Country of Origin Effects29 cited
2019COO in print advertising: Developed versus developing market comparisons27 cited
2020Expatriate Consumers’ Adaptations and Food Brand Choices: A Compensatory Control Perspective22 cited
2016The Choice of Local Food Products by Young Consumers: The Importance of Public and Private Attributes21 cited
2018Managing Country-of-Origin Affiliations for Luxury Brand-Building in China20 cited
2024Psychological ownership and users’ continuous usage of domestic vs. foreign mobile payment apps: A comparison between China and the U.S19 cited
2022Revisiting brand origin: expanding the strategic portfolio of brand-level attributes19 cited
2015Attitudes and reactions of Galician (Spanish) consumers towards the purchase of products from other regions18 cited
2023Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects17 cited
2018Mediation of product design and moderating effects of reference groups in the context of country-of-origin effect of a luxury Brand15 cited
2021Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country‐of‐Origin Cues15 cited
2015The Roles of Cross-Cultural Perspectives in Global Marketing14 cited
2022Measuring country of origin effects in online shopping implicitly: a discrete choice analysis approach12 cited