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The organisation of external communication disciplines: an integrative framework of dimensions and determinants
16 references·3 citing·39 second hop
The organisation of external communication disciplines: an integrative framework of dimensions and determinants (2001)The organisation of external communicatio…Excellence in Public Relations and Communication Management (2013)Excellence in Public Relation…Marketing Organization: An Integrative Framework of Dimensions and Determinants (1998)Marketing Organization: An In…A Communication-Based Marketing Model for Managing Relationships (1998)A Communication-Based Marketi…Enhancing Communication between Marketing and Engineering: The Moderating Role of Relative Functional Identification (1997)Enhancing Communication betwe…Market Intelligence Dissemination across Functional Boundaries (1996)Market Intelligence Dissemina…Market Intelligence Dissemination across Functional Boundaries (1996)Market Intelligence Dissemina…Principles of Corporate Communication (1995)Principles of Corporate Commu…Does Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)Does Competitive Environment …Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Client Perceptions of Integrated Marketing Communications (1993)Client Perceptions of Integra…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Corporate Culture and Performance (1992)Corporate Culture and Perform…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence (1987)Marketing's Interaction with …Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach (2022)Developing the Integrated Mar…Interdependencies between Marketing and Public Relations Disciplines as Correlates of Communication Organisation (2004)Interdependencies between Mar…The Organisation of External Communication Disciplines in UK Companies: A Conceptual and Empirical Analysis of Dimensions and Determinants (2001)The Organisation of External …Pragmatics of Human Communication (1975)Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Price and Advertising Signals of Product Quality (1986)Communication and Control Processes in the Delivery of Service Quality (1988)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity (2002)Market Orientation and Organizational Performance: Is Innovation a Missing Link? 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(2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Building dialogic relationships through the world wide web (1998)Defining Strategic Communication (2007)An Integrated Approach to Communication Theory and Research (2014)Toward A Unified Conception Of Business Ethics: Integrative Social Contracts Theory (1994)Reframing Crisis Management (1998)Review : A Review of Culture in Information Systems Research: Toward a Theory of Information Technology Culture Conflict1 (2006)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)
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References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1992Corporate Culture and Performance3,389 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
  • 1998A Communication-Based Marketing Model for Managing Relationships1,236 cited
  • 2013Excellence in Public Relations and Communication Management1,181 cited
  • 1987Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence1,065 cited
  • 1995Principles of Corporate Communication767 cited
  • 1996Market Intelligence Dissemination across Functional Boundaries648 cited
  • 1997Enhancing Communication between Marketing and Engineering: The Moderating Role of Relative Functional Identification449 cited
  • 1998Marketing Organization: An Integrative Framework of Dimensions and Determinants324 cited
  • 1993Client Perceptions of Integrated Marketing Communications

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303 cited
  • 1996Market Intelligence Dissemination across Functional Boundaries284 cited
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    • 2022Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach127 cited
    • 2001The Organisation of External Communication Disciplines in UK Companies: A Conceptual and Empirical Analysis of Dimensions and Determinants39 cited
    • 2004Interdependencies between Marketing and Public Relations Disciplines as Correlates of Communication Organisation15 cited