References

• 1994Research Design: Qualitative, Quantitative, and Mixed Methods Approaches35,275 cited
• 2009Research design: Qualitative, quantitative, and mixed methods approaches, 3rd ed.6,298 cited
• 1987Competing on the Eight Dimensions of Quality1,691 cited
• 1996Green consumers in the 1990s: Profile and implications for advertising1,580 cited
• 2010The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference1,199 cited
• 1999Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination1,071 cited
• 2008Pro‐environmental products: marketing influence on consumer purchase decision1,020 cited
• 2005Green marketing: legend, myth, farce or prophesy?943 cited
• 2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products728 cited
• 2006Beyond ecolabels: what green marketing can learn from conventional marketing626 cited
• 2005Green branding effects on attitude: functional versus emotional positioning strategies573 cited
• 2010Eco‐clothing, consumer identity and ideology547 cited
• 2001Golden goose or wild goose? The hunt for the green consumer537 cited
• 2007Corporate brands with a heritage518 cited
• 1995