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• 2008Antecedents of international pricing adaptation and export performance132 cited
• 2009Outsourcing suppliers as downstream competitors: Biting the hand that feeds85 cited
• 2011Impact of globalization81 cited
• 2010Chinese and British consumers’ evaluation of Chinese and international brands and factors affecting their choice74 cited
• 2013The Influence of Culture on Trust Judgments in Customer Relationship Development by Ethnic Minority Small Businesses69 cited
• 2021The declining share of primary data and the neglect of the individual level in international business research55 cited
• 2002Small Firm Marketing Theory and Practice: Insights From The Outside51 cited
• 2019Enhancing Export Performance through Proactive Export Market Development Capabilities and ICT Utilization44 cited
• 2020Three decades of subsidiary exits: Parent firm financial performance and moderators34 cited
• 2008Determinants of export marketing strategies of forest products companies in the context of transition — The case of Slovakia34 cited
• 2023CSR and stakeholder salience in MNE subsidiaries in emerging markets32 cited
• 2014Standardization and Adaptation of International Marketing Mix Activities: A Case Study31 cited
• 2018The origins of distant voicing: Examining relational dimensions in public diplomacy and their effects on megaphoning