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ArticleInternational Industrial Marketing Interactions

Wesley James Johnston1999

Article1999

International Industrial Marketing Interactions

Wesley James Johnston · Jeffrey E. Lewin · Robert E. Spekman

57 citations·0/0 files stored·Journal of Business Research

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International Business and FDI Customer Service Quality and Loyalty Business Strategy and Innovation

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References

1990The Competitive Advantage of Nations 1976Markets and Hierarchies: Analysis and Antitrust Implications.1975Markets and Hierarchies 1989Collaborate with your competitors and win 1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach 1977Exchange and Power in Networks of Interorganizational Relations 1989Strategies for global competition 1987Hybrid Organizational Arrangements: New Form or Transitional Development?

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2010Innovation generation in upstream and downstream business relationships 2018SMEs’ marketing performance: the mediating role of market entry capability 2009Exploring Organizational Culture Difference in Relationship Dyads 2013Interaction processes in long-term relationships in the metal mining industry: Longitudinal case studies of capital equipment buying 2006Distinguishing between short-term and long-term commitment in football shirt sponsorship programmes: towards a matrix of management implications

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Year1999

Typearticle

Published1999-11-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations57

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1016/s0148-2963(98)00036-8

openalex_workW1549140685

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