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Principles of marketing management
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Principles of marketing management (1986)Principles of marketing managementThe relationship between IT affordance, flow experience, trust, and social commerce intention: An exploration using the S-O-R paradigm (2021)The relationship between IT a…Survey of Emotions in Human–Robot Interactions: Perspectives from Robotic Psychology on 20 Years of Research (2021)Survey of Emotions in Human–R…How does green advertising skepticism on social media affect consumer intention to purchase green products? (2020)How does green advertising sk…Perceived corporate social responsibility's impact on the well-being and supportive green behaviors of hotel employees: The mediating role of the employee-corporate relationship (2019)Perceived corporate social re…From recreation to responsibility: Increasing environmentally responsible behavior in tourism (2019)From recreation to responsibi…How social commerce constructs influence customers' social shopping intention? 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  • 2001Medical Innovation Revisited: Social Contagion versus Marketing Effort631 cited
  • 2019Perceived corporate social responsibility's impact on the well-being and supportive green behaviors of hotel employees: The mediating role of the employee-corporate relationship428 cited
  • 2019From recreation to responsibility: Increasing environmentally responsible behavior in tourism284 cited
  • 2010Problematizing the Concept of Tourism Destination: An Analysis of Different Theoretical Approaches267 cited
  • 2004What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion261 cited
  • 2017How social commerce constructs influence customers' social shopping intention? An empirical study of a social commerce website234 cited
  • 2009The chilling effects of network externalities232 cited
  • 2016Authenticity: The Link Between Destination Image and Place Attachment232 cited
  • 2020How does green advertising skepticism on social media affect consumer intention to purchase green products?222 cited
  • 2010Evaluating the effectiveness of brand‐positioning strategies from a consumer perspective198 cited
  • 2021Survey of Emotions in Human–Robot Interactions: Perspectives from Robotic Psychology on 20 Years of Research198 cited
  • 2021The relationship between IT affordance, flow experience, trust, and social commerce intention: An exploration using the S-O-R paradigm192 cited

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  • 1987Differentiate with the 5th P: People182 cited
  • 2014The store-as-a-brand strategy: The effect of store environment on customer responses170 cited
  • 1994Multi-Project Strategy and Market-Share Growth The Benefits of Rapid Design Transfer in New Product Development168 cited
  • 1996Determinants of Distribution Intensity168 cited