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Branding in an Era of Retailer Dominance

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References

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1984

Grocery Generics — An Extension of the Private Label Concept

78 cited

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2014The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea39 cited
2008Market orientation of retail brands in the grocery chain: the role of supplier relationships34 cited
2021Private‐label consumer studies: A review and future research agenda28 cited
2001Retail-brand baby-products: What do consumers think?24 cited
2005Tożsamość marek należących do sieci detalicznych22 cited
2001Convergent and discriminant validity of the perceived risk scale in business-to-business context using the multitrait-multimethod approach22 cited
2013Sensory cues as in-store innovations : their impact on shopper approaches and touch behaviour12 cited
2019Identifying a private-label supplier on national brand12 cited
2016Brand Image Mapping: A Study on Bathing Soaps11 cited
1995Food retailing and the consumer11 cited