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Global corporate visual identity systems

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2021Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda

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2006The impact of organisational characteristics on corporate visual identity99 cited

2006The role of communication and visual identity in modern organisations90 cited

2013International Marketing Standardization88 cited

2021From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger67 cited

2017Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions66 cited

2006Managing Corporate Visual Identity: Exploring the Differences Between Manufacturing and Service, and Profit-Making and Nonprofit Organizations65 cited

2017Corporate Logo: History, Definition, and Components64 cited

2010The impact of color traits on corporate branding59 cited

2001The dynamics of corporate identity: A review of a process model57 cited

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2019Connecting the dots between brand logo and brand image51 cited

2015B2B service brand identity and brand performance50 cited

2013Revisiting the complexities of corporate branding: Issues, paradoxes, solutions48 cited

2015Corporate rebranding: effects of corporate visual identity changes on employees and consumers45 cited

2004Managing corporate visual identity: use and effects of organizational measures to support a consistent self-presentation42 cited