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Below the Line
5 references·0 citing·17 second hop
Below the Line (2015)Below the LineStrategic Brand Management (2009)Strategic Brand ManagementAdvanced Media Planning (1998)Advanced Media PlanningSales promotion—playing to win? (1993)Sales promotion—playing to wi…Above or Below the Line? (1987)Above or Below the Line?Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business (1984)Guerrilla Marketing : Secrets…The Utility Analysis of Choices Involving Risk (1948)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The Price Knowledge and Search of Supermarket Shoppers (1990)The Influence of sales promotion on consumer behavior in financial services (2008)Using Support Vector Semiparametric Regression to Estimate the Effects of Pricing on Brand Substitution (2008)The globalization of football: a study in the glocalization of the ‘serious life’ (2004)When Brand Attitudes Affect the Customer Satisfaction‐Loyalty Relation: The Moderating Role of Product Involvement (2006)The dynamics of place brands (2013)Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives (2002)Marketing to postmodern consumers: introducing the internet chameleon (2008)Social Media in an Alternative Marketing Communication Model (2012)Marketing Communications Renaissance (1993)Promoting Financial Services with Glittering Prizes (1994)Promotional competitions as a strategic marketing weapon (1997)How coviewing reduces the effectiveness of TV advertising (2011)OR PRACTICE—Scheduling of Dynamic In-Game Advertising (2011)Methodological Guidelines for Advertising Research (2017)
this work references cited by second hop

References

  • 2009Strategic Brand Management232 cited
  • 1984Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business112 cited
  • 1998Advanced Media Planning48 cited
  • 1987Above or Below the Line?23 cited
  • 1993Sales promotion—playing to win?14 cited

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