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The international advertising practices of multinational companies
2 references·16 citing·53 second hop
The international advertising practices of multinational companies (2003)The international advertising practices o…Cross-Cultural Advertising (1989)Cross-Cultural AdvertisingStandardization in international marketing: Is Ted Levitt in fact right? (1986)Standardization in internatio…Successful business intelligence implementation: a systematic literature review (2019)Successful business intellige…Beyond reach: an extended model of global brand effects (2019)Beyond reach: an extended mod…Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media (2018)Feelings generated by threat …Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? A mixed-method cross-cultural study (2017)Is Multi-Ethnic Advertising a…Which cues cause consumers to perceive brands as more global? 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(1981)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Interaction Effect of Ad Puffery and Ad Skepticism on Consumer Persuasion (2016)The sweet smell of advertising: the essence of matching scents with other ad cues (2017)Trends of puffery in advertising – a bibliometric analysis (2019)Comparative Marketing: The First Twenty five Years (1981)Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)50 years of research on international standardization and adaptation—From a systematic literature analysis to a theoretical framework (2010)Culture's Consequences: International Differences in Work-Related Values. (1983)Cultures and Organizations: Software of the Mind. (1993)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Insights from Project GLOBE (2010)Cross-cultural research in international marketing: clearing up some of the confusion (2015)Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general (2016)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)International Marketing Standardization (2013)Unravelling the Subsidiary Initiative Process: A Multilevel Approach (2013)Scaling, fast and slow: The internationalization of digital ventures (2022)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)The Elaboration Likelihood Model of Persuasion (1986)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Pathways to Global versus Local Brand Preferences: The Roles of Cultural Identity and Brand Perceptions in Emerging African Markets (2021)How Sustainable Luxury Influences Product Value Perceptions and Behavioral Intentions: A Comparative Study of Emerging vs. Developed Markets (2024)Psychology of intergroup relations (1986)The Social Self: On Being the Same and Different at the Same Time (1991)The Social Identity Theory of Intergroup Behavior (2004)Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation (2020)Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection (2021)Femvertising practices on social media: a comparison of luxury and non-luxury brands (2022)Qualitative evaluation and research methods (1990)RELATIONS BETWEEN WORK GROUP CHARACTERISTICS AND EFFECTIVENESS: IMPLICATIONS FOR DESIGNING EFFECTIVE WORK GROUPS (1993)An Empirical Investigation of the Factors Affecting Data Warehousing Success1 (2001)Navigating the acceptance of implementing business intelligence in organizations: A system dynamics approach (2023)The Danger of "Local" International Advertising (1967)Cultural differences and inferences about psychological processes. (1971)Customizing global marketing (1986)Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization/Customization Debate (1993)Standardization versus Customization in International Marketing: An Investigation Using Bridging Conjoint Analysis (1995)Standardization versus adaptation of international advertising strategies: Towards a framework (1997)
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References

  • 1986Standardization in international marketing: Is Ted Levitt in fact right?316 cited
  • 1989Cross-Cultural Advertising102 cited

Cited by

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  • 2008Nudity of female and male models in primetime TV advertising across seven countries70 cited
  • 2015Which cues cause consumers to perceive brands as more global? A conjoint analysis56 cited
  • 2004International advertising strategy53 cited
  • 2019Successful business intelligence implementation: a systematic literature review51 cited
  • 2017Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? A mixed-method cross-cultural study49 cited
  • 2007International advertising strategy: the standardisation question in manager studies47 cited
  • 2012A study of visual puffery in fragrance advertising44 cited
  • 2010The organizational roles of marketing and marketing managers39 cited
  • 2012Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia39 cited
  • 2013Critical Successful Factors (CSFs) for Successful implementation of Lean tools and ERP systems39 cited
  • 2019Beyond reach: an extended model of global brand effects

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38 cited
  • 2007A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising38 cited
  • 2010An integrated theory of global advertising30 cited
  • 2018Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media23 cited
  • 2007COnsumer perceptions of advertising standardization: A cross-country study for different advertising categories21 cited