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Product planning and management : designing and delivering value
0 references·12 citing·43 second hop
Product planning and management : designing and delivering value (1992)Product planning and management : designi…Impact of continuous improvement on new product development within SMEs in the Western Cape, South Africa (2011)Impact of continuous improvem…Managerial applicability of graphical formats to support positioning decisions (2010)Managerial applicability of g…Strategic framework for brand integration in horizontal mergers and acquisitions (2009)Strategic framework for brand…Can You See the Chasm? (2009)Can You See the Chasm?Bedeutung und Charakteristika der frühen Phasen des Innovationsprozesses (2007)Bedeutung und Charakteristika…MANAGERS' KNOWLEDGE OF MARKETING PRINCIPLES : THE CASE OF NEW PRODUCT DEVELOPMENT (2002)MANAGERS' KNOWLEDGE OF MARKET…Illusions of marketing planners (2001)Illusions of marketing planne…A causal model of the impact of the “fuzzy front end” on the success of new product development (2000)A causal model of the impact …Linking technology to business planning: theory and practice (1999)Linking technology to busines…The world’s path to the better mousetrap: myth or reality? An empirical investigation into the launch strategies of high and low advantage new products (1998)The world’s path to the bette…Resources for Research and Pedagogy on New Product Development Processes (1997)Resources for Research and Pe…Linking experience, product life cycle, and learning curves (1994)Linking experience, product l…SAPPHO updated - project SAPPHO phase II (1974)PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices (1997)Providing Clarity and A Common Language to the “Fuzzy Front End” (2001)EXPLOIT THE PRODUCT LIFE CYCLE (1965)The strategy and tactics of pricing: A guide to profitable decision making (1995)Marketing management: analysis. planning. implementation and control (2000)The role of perceived risk in pricing strategy for industrial products: a point‐of‐view perspective (2006)Curvas de aprendizado: estado da arte e perspectivas de pesquisa (2007)A simulation of business-to-business decision making in a relationship marketing context (2008)Organizational Strategy, Structure, and Process (1978)Diffusion of Innovations 1 (2019)Strategic orientations, marketing capabilities and radical innovation launch success (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Why, how and to what effect do firms deviate from their intended marketing plans? (2014)Team Over-Empowerment in Market Research: A Virtue-Based Ethics Approach (2021)Firm Resources and Sustained Competitive Advantage (1991)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Firm resources and sustained competitive advantage (2004)A resource‐based view of the firm (1984)A TYPOLOGY OF DEVIANT WORKPLACE BEHAVIORS: A MULTIDIMENSIONAL SCALING STUDY. (1995)The empirical case for two systems of reasoning. (1996)Brand Positioning Using Multidimensional Scaling Technique: An Application to Herbal Healthcare Brands in Indian Market (2019)The management and control of quality (1989)Product Development Decisions: A Review of the Literature (2001)Designing Virtual Customer Environments for New Product Development: Toward a Theory (2002)Continuous improvement leaders, followers and laggards: understanding system sustainability (2016)A New Product Growth for Model Consumer Durables (1969)A New Product Growth Model for Consumer Durables (1976)Mastering the Dynamics of Innovation (1996)Advertising as Information (1974)Market Orientation: Antecedents and Consequences (1993)Winning at new products : accelerating the process from idea to launch (2001)ORGANISATIONAL AND INDIVIDUAL UNLEARNING IN IDENTIFICATION AND EVALUATION OF TECHNOLOGIES (2015)Selecting early adopters to foster the diffusion of innovations in industrial markets (2017)Unpacking the importance of intangible skills in new product development and sustainable business performance; strategies for marketing managers (2020)The Knowledge-Creating Company (1995)The Knowledge-creating company: How Japanese companies create the dynamics of innovation (1997)Franchise relocation and sport introduction: a sports marketing case study of the Carolina Hurricanes’ fan adoption plan (1999)Research-based pedagogy for new product development: MBA's versus engineers in different countries (2002)The Sources of Innovation (2007)Performance in new product development: a comprehensive framework, current trends, and research directions (2017)
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  • 2002MANAGERS' KNOWLEDGE OF MARKETING PRINCIPLES : THE CASE OF NEW PRODUCT DEVELOPMENT39 cited
  • 1998The world’s path to the better mousetrap: myth or reality? An empirical investigation into the launch strategies of high and low advantage new products37 cited
  • 2007Bedeutung und Charakteristika der frühen Phasen des Innovationsprozesses30 cited
  • 2011Impact of continuous improvement on new product development within SMEs in the Western Cape, South Africa26 cited
  • 1994Linking experience, product life cycle, and learning curves20 cited
  • 2009Strategic framework for brand integration in horizontal mergers and acquisitions19 cited
  • 1997Resources for Research and Pedagogy on New Product Development Processes15 cited
  • 2010Managerial applicability of graphical formats to support positioning decisions15 cited
  • 2009Can You See the Chasm?14 cited
  • 2001Illusions of marketing planners14 cited
  • 1999Linking technology to business planning: theory and practice13 cited
  • 2000A causal model of the impact of the “fuzzy front end” on the success of new product development6 cited

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