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Conceptualisation, development and validation of green marketing orientation (GMO) of SMEs in India
16 references·16 citing·43 second hopsampled
Conceptualisation, development and validation of green marketing orientation (GMO) of SMEs in India (2014)Conceptualisation, development and valida…Enhance green purchase intentions (2012)Enhance green purchase intent…The influence of greening the suppliers and green innovation on environmental performance and competitive advantage in Taiwan (2011)The influence of greening the…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities (2009)Application of the Theory of …The Driver of Green Innovation and Green Image – Green Core Competence (2007)The Driver of Green Innovatio…Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Corporate Social Responsibili…The relationship between customer loyalty and customer satisfaction (2001)The relationship between cust…WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS. (2000)WHY COMPANIES GO GREEN: A MOD…Personal characteristics as moderators of the relationship between customer satisfaction and loyalty?an empirical analysis (2000)Personal characteristics as m…Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Assessing the effects of qual…The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development (1997)The impact of customer satisf…Toward a New Conception of the Environment-Competitiveness Relationship (1995)Toward a New Conception of th…The complex relationship between consumer satisfaction and brand loyalty (1995)The complex relationship betw…Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development (1994)Towards the Sustainable Corpo…Customer satisfaction, customer retention, and market share (1993)Customer satisfaction, custom…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Exploring the green edge: the role of market orientation and knowledge management in achieving competitive advantage through creativity (2024)Exploring the green edge: the…The Interplay of Eco-Innovation and Market Uncertainty on Green Marketing Orientation and Business Performance (2023)The Interplay of Eco-Innovati…Is the information on green hotel websites aligned with the drivers affecting customers’ intention to visit green hotels? A mixed-methods approach (2023)Is the information on green h…The role of technological absorption capacity, enviropreneurial orientation, and green marketing in enhancing business' sustainability: evidence from fast-moving consumer goods in Tanzania (2022)The role of technological abs…Organizational Capability, Market Perspective, and Green Innovation Adoption: Insight From Indonesian Food Processing Small and Medium-Sized Enterprises (2022)Organizational Capability, Ma…Mediating role of green marketing orientation in stakeholder risk and new product success relationship among European multinational enterprises in Ghana (2022)Mediating role of green marke…Sustainable innovation initiatives by small and medium enterprises: a systematic literature review (2021)Sustainable innovation initia…Identifying the factors of internal green marketing: a scale development and psychometric evaluation approach (2021)Identifying the factors of in…Green Marketing: An Introduction (2021)Green Marketing: An Introduct…Evaluating the emerging opportunities and challenges from green marketing practices among Indian manufacturing industries (2021)Evaluating the emerging oppor…Green product competitiveness and green product success. Why and how does mediating affect green innovation performance? (2020)Green product competitiveness…Determinants of green marketing mix in developing economies: Conceptualisation and scale validation approach (2020)Determinants of green marketi…Sebuah Sintesisi Pada Literatur: Strategi Intervensi Pemasaran Hijau Menuju Pembangunan Berkelanjutan (A Synthesis of Literature: A Green Marketing Intervention Strategy towards Sustainable Development) (2019)Sebuah Sintesisi Pada Literat…GMS for Sustainability Performance in the Apparel Manufacturing Industry: A Conceptual Framework (2019)GMS for Sustainability Perfor…Marketing orientation, strategic orientation and their synergistic impact on business performance (2016)Marketing orientation, strate…How green are you, really? Consumers’ skepticism toward brands with green claims (2016)How green are you, really? Co…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The theory of planned behavior (1991)Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels (2013)Predicting green product consumption using theory of planned behavior and reasoned action (2015)Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior (2016)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)Social acceptance of renewable energy innovation: An introduction to the concept (2007)What We Know and Don’t Know About Corporate Social Responsibility (2012)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Changing course: A global business perspective on development and the environment (1993)EFFECTS OF "BEST PRACTICES" OF ENVIRONMENTAL MANAGEMENT ON COST ADVANTAGE: THE ROLE OF COMPLEMENTARY ASSETS. (2000)Does It Pay to Be Green? A Systematic Overview (2008)Sustainability‐oriented Innovation: A Systematic Review (2015)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)How destination image and evaluative factors affect behavioral intentions? (2006)Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists (2009)The Commitment-Trust Theory of Relationship Marketing (1994)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Exchange and Power in Social Life (2017)Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)A Natural-Resource-Based View of the Firm (1995)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)The Influence of Green Innovation Performance on Corporate Advantage in Taiwan (2006)Sustainability-oriented innovation of SMEs: a systematic review (2013)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Competitive Advantage of Nations (1991)Redefining innovation — eco-innovation research and the contribution from ecological economics (2000)Green supply‐chain management: A state‐of‐the‐art literature review (2007)The roads ahead: Narratives for shared socioeconomic pathways describing world futures in the 21st century (2015)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Corporate Sustainability: First Evidence on Materiality (2016)Corporate Social Responsibility and Firm Risk: Theory and Empirical Evidence (2018)
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References

  • 1995Toward a New Conception of the Environment-Competitiveness Relationship13,329 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 2000WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS.4,015 cited
  • 1994Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development3,963 cited
  • 2006Corporate Social Responsibility, Customer Satisfaction, and Market Value3,436 cited
  • 1993Customer satisfaction, customer retention, and market share2,151 cited
  • 2009Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities1,920 cited
  • 2007The Driver of Green Innovation and Green Image – Green Core Competence1,706 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 2012Enhance green purchase intentions1,365 cited
  • 2011The influence of greening the suppliers and green innovation on environmental performance and competitive advantage in Taiwan1,343 cited
  • 1997The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development1,340 cited
  • 2001

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The relationship between customer loyalty and customer satisfaction
1,290 cited
  • 2000Personal characteristics as moderators of the relationship between customer satisfaction and loyalty?an empirical analysis1,179 cited
  • 1995The complex relationship between consumer satisfaction and brand loyalty1,064 cited
  • Cited by

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    • 2016How green are you, really? Consumers’ skepticism toward brands with green claims45 cited
    • 2020Determinants of green marketing mix in developing economies: Conceptualisation and scale validation approach41 cited
    • 2022The role of technological absorption capacity, enviropreneurial orientation, and green marketing in enhancing business' sustainability: evidence from fast-moving consumer goods in Tanzania38 cited
    • 2021Identifying the factors of internal green marketing: a scale development and psychometric evaluation approach37 cited
    • 2022Mediating role of green marketing orientation in stakeholder risk and new product success relationship among European multinational enterprises in Ghana32 cited
    • 2019GMS for Sustainability Performance in the Apparel Manufacturing Industry: A Conceptual Framework31 cited
    • 2021Green Marketing: An Introduction31 cited
    • 2023Is the information on green hotel websites aligned with the drivers affecting customers’ intention to visit green hotels? A mixed-methods approach30 cited
    • 2016Marketing orientation, strategic orientation and their synergistic impact on business performance29 cited
    • 2021Sustainable innovation initiatives by small and medium enterprises: a systematic literature review28 cited
    • 2022Organizational Capability, Market Perspective, and Green Innovation Adoption: Insight From Indonesian Food Processing Small and Medium-Sized Enterprises21 cited
    • 2021Evaluating the emerging opportunities and challenges from green marketing practices among Indian manufacturing industries19 cited
    • 2024Exploring the green edge: the role of market orientation and knowledge management in achieving competitive advantage through creativity18 cited
    • 2023The Interplay of Eco-Innovation and Market Uncertainty on Green Marketing Orientation and Business Performance15 cited
    • 2019Sebuah Sintesisi Pada Literatur: Strategi Intervensi Pemasaran Hijau Menuju Pembangunan Berkelanjutan (A Synthesis of Literature: A Green Marketing Intervention Strategy towards Sustainable Development)13 cited