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Propensity to buy private label merchandise

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References

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880 cited

2006Marketing renaissance: How research in emerging markets advances marketing science and practice858 cited

2000The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value803 cited

Cited by

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2024How semiotic product packaging, brand image, perceived brand quality influence brand loyalty and purchase intention: a stimulus-organism-response perspective40 cited
2017Antecedents and consequences of private brand purchase40 cited
2018Factors affecting consumers’ willingness to buy private label brands (PLBs)39 cited
2022The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures38 cited
2021The Stimulus Of Impulse Buying Behavior On E-Commerce Shopping Festival: A Moderated-Mediated Analysis33 cited
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2020Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country30 cited
2020Selection Attributes of Innovative Digital Platform-Based Subscription Services: A Case of South Korea29 cited
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2016Store brand evaluative process in an international context20 cited