References

No references inside the corpus for this window.

Cited by

• 2005Practice Prize Article— CHAN4CAST : A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods102 cited
• 2002Bridging the marketing theory–practice gap with marketing engineering43 cited
• 2013Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects40 cited
• 2000Broadening the perspective on marketing decision models38 cited
• 2010Marketing decisions in small businesses: how verbal decision analysis can help36 cited
• 2010Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems28 cited
• 2000Modeled to bits: Decision models for the digital, networked economy26 cited
• 2014Dashboards for supporting organizational development21 cited
• 2016An evaluation of business intelligence tools: a cluster analysis of users’ perceptions20 cited
• 2008Advances in Marketing Management Support Systems18 cited
• 2002From Marketing Knowledge Tomarketing Principles15 cited
• 2019From academic research to marketing practice: Exploring the marketing science value chain11 cited