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Impact of Green Marketing on Purchase Intention: An Empirical Study from Pakistan
16 references·2 citing·55 second hopsampled
Impact of Green Marketing on Purchase Intention: An Empirical Study from PakistanImpact of Green Marketing on Purchase Int…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention (2009)From virtual community member…The impact of online store environment cues on purchase intention (2008)The impact of online store en…Conflicts in the Work–Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent (2005)Conflicts in the Work–Family …Choosing the Right Green Marketing Strategy (2004)Choosing the Right Green Mark…The Nature of and Conditions for Online Trust (2003)The Nature of and Conditions …Green and competitive (2003)Green and competitiveThe role of perceived risk in the quality-value relationship: A study in a retail environment (1999)The role of perceived risk in…Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination (1999)Green marketing and Ajzen’s t…Not So Different After All: A Cross-Discipline View Of Trust (1998)Not So Different After All: A…Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination (1997)Modelling the relationship be…A cross‐sectional test of the effect and conceptualization of service value (1997)A cross‐sectional test of the…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Classifying Products Strategically (1986)Classifying Products Strategi…An Investigation of Perceived Risk at the Brand Level (1976)An Investigation of Perceived…The Impact of Personal and Cultural Factors on Green Buying Intentions with Mediating Roles of Environmental Attitude and Eco-Labels as Well as Gender as a Moderator (2020)The Impact of Personal and Cu…Çevresel Bilinç Yeşil Davranışı Etkiler mi Türkiye nin Doğu Karadeniz Bölgesinde Bir Araştırma (Does Environmental Consciousness Impact Green Behavior A Research in the Eastern Black Sea Region of Turkey) (2019)Çevresel Bilinç Yeşil Davranı…On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Principles and Practice of Structural Equation Modeling (1998)Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance (2012)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)The roles of initial trust and perceived risk in public’s acceptance of automated vehicles (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Customer perceived value: a substitute for satisfaction in business markets? (2002)An examination of the determinants of customer loyalty in mobile commerce contexts (2005)The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions (2012)Comparative fit indexes in structural models. 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(2001)Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Developing Buyer-Seller Relationships (1987)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)External Control of Organizations: Resource Dependence Perspective (2011)Coefficient Alpha and the Internal Structure of Tests (1951)Risk Taking and Information Handling in Consumer Behavior (1969)Consumer Rankings of Risk Reduction Methods (1971)Predicting e-services adoption: a perceived risk facets perspective (2003)A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit (2008)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1998Not So Different After All: A Cross-Discipline View Of Trust10,264 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,675 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 1997Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination1,238 cited
  • 1999Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination1,071 cited
  • 2003Green and competitive946 cited
  • 2008The impact of online store environment cues on purchase intention814 cited
  • 1976An Investigation of Perceived Risk at the Brand Level736 cited
  • 2009From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention672 cited
  • 2004Choosing the Right Green Marketing Strategy669 cited
  • 1997A cross‐sectional test of the effect and conceptualization of service value470 cited
  • 2005Conflicts in the Work–Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent

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453 cited
  • 1986Classifying Products Strategically357 cited
  • 2003The Nature of and Conditions for Online Trust176 cited
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    • 2020The Impact of Personal and Cultural Factors on Green Buying Intentions with Mediating Roles of Environmental Attitude and Eco-Labels as Well as Gender as a Moderator11 cited
    • 2019Çevresel Bilinç Yeşil Davranışı Etkiler mi Türkiye nin Doğu Karadeniz Bölgesinde Bir Araştırma (Does Environmental Consciousness Impact Green Behavior A Research in the Eastern Black Sea Region of Turkey)11 cited