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IMC, brand communications, and corporate cultures

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References

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2018#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns350 cited
2017IMC antecedents and the consequences of planned brand identity in higher education127 cited
2010Nation branding and integrated marketing communications: an ASEAN perspective

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119 cited

1970How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects98 cited

2005BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC): A Case Study of Player’s Cigarette Brand Marketing88 cited

2003IMC–performance relationship: further insight and evidence from the Australian marketplace87 cited

2002Building Strong Brands Through the Management of Integrated Marketing Communications84 cited

2005THE BRAND CAPABILITY VALUE OF INTEGRATED MARKETING COMMUNICATION (IMC)81 cited

2007Insights into interpreting integrated marketing communications78 cited

2014Twenty years of IMC75 cited

2019The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance74 cited

2004Will agencies ever “get” (or understand) IMC?71 cited

2010Integrated marketing communications: How can we measure its effectiveness?63 cited

2005New paradigm – IMC – under fire61 cited

2009IMC: Has anything really changed? A new perspective on an old definition61 cited

2015Integrated Marketing Communications (IMC): Why Does It Fail?59 cited