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Banner Advertisements through a New Lens
16 references·8 citing·54 second hop
Banner Advertisements through a New Lens (2001)Banner Advertisements through a New LensModeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)Modeling the Clickstream: Imp…Web Commercials and Advertising Hierarchy-of-Effects (2000)Web Commercials and Advertisi…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…Internet shopping, consumer search and product branding (2000)Internet shopping, consumer s…Marketing in the Network Economy (1999)Marketing in the Network Econ…Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web (1998)Adding Value in the Informati…Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Interactive Home Shopping: Co…Advertising on the Web: Is There Response before Click-Through? (1997)Advertising on the Web: Is Th…Advertising communications & promotion management (1997)Advertising communications & …Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments (1990)The Effects of Knowledge, Mot…Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)Advertising Exposure, Loyalty…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set? (1985)Does Attitude toward the Ad A…It’s Time for TGA: Truly Good Advertising (2021)It’s Time for TGA: Truly Good…Haptics and brands: The effect of touch on product evaluation of branded products (2021)Haptics and brands: The effec…How emerging market investors' value competitors' customer equity: Brand crisis spillover in China (2016)How emerging market investors…What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists (2015)What type of online advertisi…A Qualitative Approach to Understanding Audience's Perceptions of Creativity in Online Advertising (2014)A Qualitative Approach to Und…ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES (2008)ARE UNCLICKED ADS WASTED? 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References

  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
  • 1996Advertising Value and Advertising on the Web1,361 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 1998Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web639 cited
  • 1988Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice567 cited
  • 2003Modeling the Clickstream: Implications for Web-Based Advertising Efforts472 cited
  • 2000Web Commercials and Advertising Hierarchy-of-Effects442 cited
  • 1985Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?434 cited
  • 1997Advertising communications & promotion management429 cited
  • 1990The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments366 cited
  • 1999Marketing in the Network Economy351 cited
  • 1997

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Advertising on the Web: Is There Response before Click-Through?
351 cited
  • 2000Internet shopping, consumer search and product branding330 cited
  • Cited by

    • 2015What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists138 cited
    • 2008ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES132 cited
    • 2016How emerging market investors' value competitors' customer equity: Brand crisis spillover in China41 cited
    • 2021Haptics and brands: The effect of touch on product evaluation of branded products17 cited
    • 2005Perceptions of Interactivity and Consumer Control in Marketing Communications16 cited
    • 2021It’s Time for TGA: Truly Good Advertising14 cited
    • 2005The Relationships between 3-D Advertisings and Risk Perceptions on the Web: The Role of Brand and Emotion13 cited
    • 2014A Qualitative Approach to Understanding Audience's Perceptions of Creativity in Online Advertising11 cited