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Persuasion, pride and prejudice: how ads work
13 references·16 citing·37 second hop
Persuasion, pride and prejudice: how ads work (2000)Persuasion, pride and prejudice: how ads …A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Repetitive Advertising and the Consumer (2000)Repetitive Advertising and th…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories (1999)Consumers' Processing of Pers…A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising (1995)A Summary of Fifty-Five In-Ma…Emotion in advertising: theoretical and practical explorations (1991)Emotion in advertising: theor…Advertising Repetition: A Critical Review of Wearin and Wearout (1988)Advertising Repetition: A Cri…Communication and Persuasion (1986)Communication and PersuasionCurrent issues and research in advertising (1978)Current issues and research i…Reality in Advertising (1961)Reality in AdvertisingA Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…Measuring advertising’s effect on mental availability (2020)Measuring advertising’s effec…Do Billboard Advertisements Drive Customer Retention? (2019)Do Billboard Advertisements D…Relación entre marca y consumidor en las redes sociales: estudio del vínculo afectivo de los jóvenes con dos marcas tecnológicas (2018)Relación entre marca y consum…Consumers' emotional responses to the Christmas TV advertising of four retail brands (2015)Consumers' emotional response…THE INVESTIGATION AND ANALYSIS IMPACT OF BRAND DIMENSIONS ON SERVICES QUALITY AND CUSTOMERS SATISFACTION IN NEW ENTERPRISES OF IRAN (2011)THE INVESTIGATION AND ANALYSI…Attitudes towards advertising: Malaysians vs Non-Malaysians (2010)Attitudes towards advertising…“The white stuff?” (2008)“The white stuff?”Low attention advertising processing in B2B markets (2007)Low attention advertising pro…How do we predict advertising attention and engagement (2007)How do we predict advertising…Looking for the Emotional Unconscious in Advertising (2006)Looking for the Emotional Unc…How to Use Advertising to Build Brands: In Search of the Philosopher's Stone (2006)How to Use Advertising to Bui…The Influence of Product/Nudity Congruence on Advertising Effectiveness (2005)The Influence of Product/Nudi…Measuring the Hidden Power of Emotive Advertising (2005)Measuring the Hidden Power of…What Advertising Testing Might Have Been, If We Had Only Known (2004)What Advertising Testing Migh…The sorcerer's apprentice? Alchemy, seduction and confusion in modern marketing (2001)The sorcerer's apprentice? Al…Advertising Agency Philosophies and Employee Risk Taking (2001)Advertising Agency Philosophi…Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Perception and the Representative Design of Psychological Experiments (1956)Advances in Consumer Research (1983)The Elaboration Likelihood Model of Persuasion (1986)Internet advertising: Is anybody watching? (2003)An Integrated Approach to Communication Theory and Research (2014)Investigating the impact of social media advertising features on customer purchase intention (2018)Mood and judgment: The affect infusion model (AIM). (1995)The role of transportation in the persuasiveness of public narratives. (2000)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Advances in Consumer Research (2025)The Hypothesis of a Hierarchy of Effects: A Partial Evaluation (1966)Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data (2000)Measuring the Effects and Effectiveness of Interactive Advertising (2000)Employment branding in the knowledge economy (2002)Attitudinal effects of mere exposure. (1968)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience (2022)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Inequity In Social Exchange (1965)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)How Consumers Assess the Value of Advertising (1995)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)
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References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1978Current issues and research in advertising940 cited
  • 1999Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories368 cited
  • 1988Advertising Repetition: A Critical Review of Wearin and Wearout346 cited
  • 2000Repetitive Advertising and the Consumer212 cited
  • 1961Reality in Advertising202 cited
  • 1995A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising148 cited
  • 1991Emotion in advertising: theoretical and practical explorations90 cited

Cited by

  • 2001Advertising Agency Philosophies and Employee Risk Taking51 cited
  • 2015Consumers' emotional responses to the Christmas TV advertising of four retail brands45 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2005Measuring the Hidden Power of Emotive Advertising38 cited
  • 2007Low attention advertising processing in B2B markets36 cited
  • 2008“The white stuff?”32 cited
  • 2007How do we predict advertising attention and engagement31 cited
  • 2006Looking for the Emotional Unconscious in Advertising29 cited
  • 2006How to Use Advertising to Build Brands: In Search of the Philosopher's Stone28 cited
  • 2005The Influence of Product/Nudity Congruence on Advertising Effectiveness28 cited
  • 2019Do Billboard Advertisements Drive Customer Retention?27 cited
  • 2011THE INVESTIGATION AND ANALYSIS IMPACT OF BRAND DIMENSIONS ON SERVICES QUALITY AND CUSTOMERS SATISFACTION IN NEW ENTERPRISES OF IRAN26 cited
  • 2004What Advertising Testing Might Have Been, If We Had Only Known21 cited
  • 2001The sorcerer's apprentice? Alchemy, seduction and confusion in modern marketing17 cited
  • 2018Relación entre marca y consumidor en las redes sociales: estudio del vínculo afectivo de los jóvenes con dos marcas tecnológicas16 cited
  • 2010Attitudes towards advertising: Malaysians vs Non-Malaysians14 cited
  • 2020Measuring advertising’s effect on mental availability14 cited