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Trade-offs in Online Purchase Decisions:
16 references·4 citing·49 second hop
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References

  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 2001Hedonic and utilitarian motivations for online retail shopping behavior3,219 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 2002Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge2,727 cited
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  • 2002Customer loyalty in e-commerce: an exploration of its antecedents and consequences2,339 cited
  • 1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces2,255 cited
  • 1999Building consumer trust online2,131 cited
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  • 1962Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments

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707 cited
  • 1991Segmenting Markets with Conjoint Analysis481 cited
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    • 2010A market segmentation approach for higher education based on rational and emotional factors65 cited
    • 2013Online service quality: Content and process of analysis37 cited
    • 2005Price as a variable in online consumer trade‐offs24 cited
    • 2022The effects of visual-audio merchandising elements on consumers’ impulsive purchase intentions in apparel e-customization15 cited