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Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability,

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References

1990Sales Promotion: Concepts, Methods and Strategies846 cited
1989Price-Induced Patterns of Competition666 cited
1984The Theory of Reasoned Action Applied to Coupon Usage656 cited
1984A Price Discrimination Theory of Coupons491 cited
1985Consumer Promotions and the Acceleration of Product Purchases409 cited
1988Applied Production Analysis388 cited
1987The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes305 cited
1991Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability258 cited
1994Do Coupon Expiration Dates Affect Consumer Behavior?207 cited
1992Promotion Has a Negative Effect on Brand Evaluations: Or Does It? Additional Disconfirming Evidence159 cited
1989Analyzing Incremental Sales from a Direct Mail Coupon Promotion152 cited
1990A Market Response Model for Coupon Promotions140 cited

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2013Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews301 cited
2008Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons262 cited
2008The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour

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116 cited

2005Deal-prone consumers' response to promotion: The effects of relative and absolute promotion value108 cited

2010Effect of price discount frames and levels on consumers' perceptions in low‐end service industries106 cited

2021How online reviews and coupons affect sales and pricing: An empirical study based on e-commerce platform88 cited

1999Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions86 cited

2005Customers behaviourial responses to sales promotion: the role of fear of losing face79 cited

2009Creating brand equity in the Chinese clothing market73 cited

2009Perceived Discrimination, Cashier Metaperceptions, Embarrassment, and Confidence as Influencers of Coupon Use: An Ethnoracial–Socioeconomic Analysis71 cited

2008Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information69 cited

2006Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products65 cited

2011Modeling e‐coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentions60 cited

1998Concepts and strategy guidelines for designing value enhancing sales promotions55 cited

2018Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level51 cited

2018The effects of mobile promotions on customer purchase dynamics51 cited