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Using internal marketing to improve organizational commitment and service quality

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Cited by

2018Internal marketing, employee customer‐oriented behaviors, and customer behavioral responses115 cited
2014Learning organizations, internal marketing, and organizational commitment in hospitals

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90 cited

2015Investigating relationships between internal marketing practices and employee organizational commitment in the foodservice industry89 cited

2019Effects of internal marketing on job satisfaction in the banking sector69 cited

2021Internal Marketing: A Systematic Review62 cited

2019The role of organizational attractiveness in an internal market-oriented culture (IMOC): a study of hospital frontline employees55 cited

2017Internal market orientation determinants of employee brand enactment53 cited

2015Role of Internal Marketing on Employees’ Perceived Job Performance in an Asian Integrated Resort48 cited

2017Understanding the relationships among internal marketing practices, job satisfaction, service quality and customer satisfaction: an empirical investigation of Saudi Arabia’s service employees48 cited

2014Job satisfaction as a mediator of the relationship between service quality and organisational commitment in higher education. An empirical study of faculty and administration staff46 cited

2017Employee job satisfaction and customer-oriented behavior: A study of frontline employees in the foodservice industry45 cited

2012Internal marketing and employee commitment: Evidence from the Ghanaian banking industry43 cited

2015Internal Marketing: Scale Development and Validation41 cited

2014Linking IMO with employees' fit with their environment and reciprocal behaviours towards the firm40 cited

2015Linking internal marketing with customer outcomes32 cited

2015Managing service quality in high customer contact B2B services across domestic and international markets32 cited