References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
• 2003Evolving to a New Dominant Logic for Marketing14,777 cited
• 1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
• 2007Service-dominant logic: continuing the evolution7,615 cited
• 1994The Capabilities of Market-Driven Organizations6,532 cited
• 1996The Use of Knowledge in Society6,434 cited
• 1998Competitive advantage: creating and sustaining superior performance5,791 cited
• 1998Alliances and networks4,705 cited
• 1997Customer value: The next source for competitive advantage4,662 cited
• 2008On value and value co-creation: A service systems and service logic perspective3,154 cited
• 1996The value concept and relationship marketing2,180 cited
• 2004The future of competition: co-creating unique value with customers2,174 cited
• 1993From value chain to value constellation: designing interactive strategy.2,050 cited
• 2006Competing through service: Insights from service-dominant logic1,704 cited