Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Consumer-Based Brand Equity for Destinations

16 references·3 citing·38 second hop

FromToDepth

this work references cited by second hop

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1995Building Strong Brands4,432 cited
1991Managing Brand Equity3,818 cited
2003The meaning and measurement of destination image.1,904 cited
2007Strategic Brand Management1,706 cited
2002Destination image1,604 cited
1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
2002Destination image analysis—a review of 142 papers from 1973 to 20001,088 cited
2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
1997Building Strong Brands785 cited
1990The role of destination image in tourism: A review and discussion739 cited
2005Destination Branding: creating the Unique Destination Proposition627 cited
2002Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale613 cited
2012The Product and the Brand566 cited
2004Destination branding : creating the unique destination proposition

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

526 cited

Cited by

2010Place branding research: A cross-disciplinary agenda and the views of practitioners143 cited
2018Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement128 cited
2009Destination Branding Case Study: Tracking Brand Equity for an Emerging Destination Between 2003 and 2007123 cited