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Marketing strategy, contextual factors and performance
16 references·1 citing·44 second hop
Marketing strategy, contextual factors and performance (2004)Marketing strategy, contextual factors an…Strategic Management Concepts and Cases (2001)Strategic Management Concepts…Strategic management: Concepts and cases (1996)Strategic management: Concept…Marketing Planning and Strategy (1996)Marketing Planning and Strate…IMPROVING LABOR PRODUCTIVITY: HUMAN RESOURCE MANAGEMENT POLICIES DO MATTER (1996)IMPROVING LABOR PRODUCTIVITY:…The Relevance of Strategy Research: Practitioner and Academic Viewpoints* (1995)The Relevance of Strategy Res…The new competitive landscape (1995)The new competitive landscapeThe effects of industry growth and strategic breadth on new venture performance and strategy content (1994)The effects of industry growt…Measuring Performance for Business Results (1994)Measuring Performance for Bus…Competing on capabilities: the new rules of corporate strategy. (1992)Competing on capabilities: th…The Strategy Process: Concepts, Contexts, Cases (1991)The Strategy Process: Concept…Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Upper Echelons: The Organizat…Some Tests of the Effectiveness and Functional Attributes of Miles and Snow's Strategic Types (1983)Some Tests of the Effectivene…High Profit Strategies in Mature Capital Goods Industries: A Contingency Approach. (1983)High Profit Strategies in Mat…Functional importance and company performance: Moderating effects of grand strategy and industry type (1982)Functional importance and com…Strategy, Distinctive Competence, and Organizational Performance (1980)Strategy, Distinctive Compete…Differentiation and Integration in Complex Organizations (1967)Differentiation and Integrati…Marketing Strategies and the Difference Level of Sales and Profits Performance of the Batik SMEs in Malaysia (2012)Marketing Strategies and the …An Evolutionary Theory of Economic Change. 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References

  • 1984Upper Echelons: The Organization as a Reflection of Its Top Managers10,217 cited
  • 1967Differentiation and Integration in Complex Organizations3,935 cited
  • 1980Strategy, Distinctive Competence, and Organizational Performance1,347 cited
  • 1996Strategic management: Concepts and cases1,289 cited
  • 1983Some Tests of the Effectiveness and Functional Attributes of Miles and Snow's Strategic Types1,211 cited
  • 1992Competing on capabilities: the new rules of corporate strategy.1,190 cited
  • 1995The new competitive landscape1,133 cited
  • 1991The Strategy Process: Concepts, Contexts, Cases961 cited
  • 1996IMPROVING LABOR PRODUCTIVITY: HUMAN RESOURCE MANAGEMENT POLICIES DO MATTER880 cited
  • 1983High Profit Strategies in Mature Capital Goods Industries: A Contingency Approach.728 cited
  • 1994The effects of industry growth and strategic breadth on new venture performance and strategy content513 cited
  • 2001Strategic Management Concepts and Cases431 cited
  • 1996Marketing Planning and Strategy228 cited
  • 1994Measuring Performance for Business Results179 cited
  • 1982Functional importance and company performance: Moderating effects of grand strategy and industry type

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114 cited
  • 1995The Relevance of Strategy Research: Practitioner and Academic Viewpoints*90 cited
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    • 2012Marketing Strategies and the Difference Level of Sales and Profits Performance of the Batik SMEs in Malaysia20 cited