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Cited by

• 1988Communication and Control Processes in the Delivery of Service Quality2,030 cited
• 2009The evolving brand logic: a service-dominant logic perspective881 cited
• 2006Are brands forever? How brand knowledge and relationships affect current and future purchases851 cited
• 2006Destination image and destination personality: An application of branding theories to tourism places831 cited
• 2011Brand equity, brand loyalty and consumer satisfaction830 cited
• 2008A model of customer-based brand equity and its application to multiple destinations724 cited
• 2005Building brand commitment: A behavioural approach to internal brand management647 cited
• 2009A new measure of brand personality606 cited
• 2009The anatomy of the luxury fashion brand566 cited
• 2011Examining the role of advertising and sales promotions in brand equity creation491 cited
• 2005An exploration of the brand identity–brand image linkage: A communications perspective488 cited
• 2012The Impact of Social Media Marketing on Brand Loyalty471 cited
• 2003A Comparison of Online and Offline Consumer Brand Loyalty342 cited
• 2011Symbolic consumption of tourism destination brands336 cited