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The stability and sales contribution of heavy‐buying households
16 references·2 citing·41 second hop
The stability and sales contribution of heavy‐buying households (2014)The stability and sales contribution of h…Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy (2012)Realizing the value of extens…RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)RFM and CLV: Using Iso-Value …Consumer heterogeneity in the longer-term effects of price promotions (2005)Consumer heterogeneity in the…Methods and Measures That Profile Heavy Users (2000)Methods and Measures That Pro…Heavy wine consumption: empirical and theoretical perspectives (1998)Heavy wine consumption: empir…The Value of Purchase History Data in Target Marketing (1996)The Value of Purchase History…The erosion of repeat-purchase loyalty (1996)The erosion of repeat-purchas…Can demographic profiles of heavy users serve as a surrogate for purchase behavior in selecting (1994)Can demographic profiles of h…Repeat-Buying: Facts, Theory and Applications. 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References

  • 1996The Value of Purchase History Data in Target Marketing754 cited
  • 1990Double Jeopardy Revisited609 cited
  • 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 1991Repeat-Buying: Facts, Theory and Applications.418 cited
  • 1959The Pattern of Consumer Purchases349 cited
  • 1989Repeat-Buying: Facts, Theory and Applications.245 cited
  • 1964How Important to Marketing Strategy Is the "Heavy User"?147 cited
  • 1998Heavy wine consumption: empirical and theoretical perspectives113 cited
  • 1985Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases91 cited
  • 1996The erosion of repeat-purchase loyalty77 cited
  • 2005Consumer heterogeneity in the longer-term effects of price promotions66 cited
  • 1967Correlates of Grocery Product Consumption Rates50 cited
  • 2000Methods and Measures That Profile Heavy Users49 cited
  • 2012Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy32 cited

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1994
Can demographic profiles of heavy users serve as a surrogate for purchase behavior in selecting
22 cited

Cited by

  • 2021The unbearable lightness of buying16 cited
  • 2016Boundary research: Tools and rules to impact emerging fields7 cited