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• 2002Absolute and relative resources as determinants of international acquisitions407 cited
• 2005Customer segmentation and strategy development based on customer lifetime value: A case study338 cited
• 2010Motivated Consumer Innovativeness: Concept, measurement, and validation322 cited
• 1999Customer profitability analysis: Measurement, concentration, and research directions314 cited
• 1998Planning Media Schedules in the Presence of Dynamic Advertising Quality311 cited
• 2005Managing Corporate Identity: An Internal Perspective293 cited
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• 2009The impact of customer experience on brand equity in a business-to-business services setting251 cited
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• 2010Immediate and delayed advertising effects of celebrity endorsers’ attractiveness and expertise