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Buying wine on promotion is trading‐up in UK supermarkets

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References

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1995Purchasing behaviour in the Northern Ireland wine market174 cited
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2001Quality signals in wine marketing: the role of exhibition awards133 cited
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2000Factors influencing the consumer's decision.114 cited
2007Beyond drinking: the role of wine in the life of the UK consumer113 cited
2004Generic Consumer Risk‐Reduction Strategies (RRS) in Wine‐Related Lifestyle Segments of the Australian Wine Market99 cited
2007A preliminary study of the relationship between Australian wine consumers' wine expertise and their wine purchasing and consumption behaviour90 cited

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1996

Product Involvement in Consumer Wine Purchases: Its Demographic Determinants and Influence on Choice Attributes

89 cited

2009The culture of wine buying in the UK off‐trade84 cited

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