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Measuring the Cultural Values Manifest in Advertising

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
1973The nature of human values10,141 cited
1977Content Analysis in Consumer Research2,310 cited
2007Explorations in Personality1,869 cited
1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices1,592 cited

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2008Measuring Culture Outside the Head: A Meta-Analysis of Individualism—Collectivism in Cultural Products364 cited
1996Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries357 cited
1996Cultural Values Reflected in Chinese and U.S. Television Commercials345 cited
1999An international analysis of emotional and rational appeals in services vs goods advertising277 cited
1999Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials257 cited
2000The Impact of Verbal Anchoring on Consumer Response to Image Ads229 cited
2005Analyzing the cultural content of web sites218 cited
1987Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising?207 cited
2003Cultural Values in Advertisements to the Chinese X-Generation--Promoting Modernity and Individualism200 cited

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1990Advertising and Cultural Values: Reflections in the Distorted Mirror193 cited

2006Culture and web communications148 cited

2002Measuring cultural adaptation on the Web: a content analytic study of U.S. and Japanese Web sites145 cited

2016Using skin conductance and facial electromyography to measure emotional responses to tourism advertising143 cited

2001How Chinese Children's Commercials Differ from Those of the United States: A Content Analysis139 cited

2002A content analysis of multinationals’ Web communication strategies: cross‐cultural research framework and pre‐testing138 cited

1990Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison127 cited