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• 2007Guest Editor's Introduction: Technical Communication in the Age of Distributed Work119 cited
• 2007The End(s) of Marketing and the Neglect of Moral Responsibility by the American Marketing Association60 cited
• 2013Marketing in the Flourishing Society Megatrend52 cited
• 2006Learning from the ‘wow’ factor — how to engage customers through the design of effective affective customer experiences48 cited
• 2016Cybernetics of Value Cocreation for Product Development41 cited
• 2008Exploring enterprise mobility: Lessons from the field41 cited
• 2013Authenticity36 cited
• 2012Dark marketing: ghost in the machine or skeleton in the cupboard?32 cited
• 2005E-Commerce, Human Resource Strategies, and Competitive Advantage: Two Australian Banking Case Studies31 cited
• 2007Wrestling With Proteus31 cited
• 2011Co-creation and the new marketing mix as an innovative approach for enhancing tourism industry competitiveness in Egypt29 cited
• 2019Review of Shoshana Zuboff (2019). The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power28 cited
• 2020The Impact of Job Stress on Turnover Intentions–The Moderating Role of Emotional Intelligence28 cited
• 2007Reverse-Market Orientation and Corporate Brand Development