Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Effect of Perceived Sport Event and Sponsor Image Fit on Consumers’ Cognition, Affect, and Behavioral Intentions

16 references·16 citing·43 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
1991Why we buy what we buy: A theory of consumption values4,924 cited
1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
1989Schema Congruity as a Basis for Product Evaluation1,418 cited
1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
1997Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence1,097 cited
1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
2000Determinants of Sports Sponsorship Response1,015 cited
1985Using self-congruity and ideal congruity to predict purchase motivation866 cited
1997A model of image creation and image transfer in event sponsorship762 cited
1990Celebrity spokesperson and brand congruence610 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1999An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas324 cited

1991Sponsorship and the Image of the Sponsor312 cited

Cited by

2006Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand200 cited
2008Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program166 cited
2009Delineating the outcomes of sponsorship134 cited
2012Understanding Consumer Response to Sponsorship Information: A Resource‐Matching Approach88 cited
2014Predicting Return on Investment In Sport Sponsorship85 cited
2018Sponsor-event congruence effects: The moderating role of sport involvement and mediating role of sponsor attitudes82 cited
2012Testing a Hierarchy of Effects Model of Sponsorship Effectiveness80 cited
2009Sponsor and Sponsees Interactions: Effects on Consumers’ Perceptions of Brand Image, Brand Attachment, and Purchasing Intention77 cited
2011Sponsorship‐linked marketing: a set of research propositions75 cited
2016Sport event-sponsor fit and its effects on sponsor purchase intentions: a non-consumer perspective among athletes, volunteers and spectators67 cited
2012Sport sponsorship decision making in a global market64 cited
2009This Event is Me!60 cited
2012The effects of sports sponsorship: A review and research agenda59 cited
2015Drivers of brand image improvement in sports-event sponsorship59 cited
2011The dynamics of relationship marketing in international sponsorship networks58 cited
2010Personality Fit in NASCAR: An Evaluation of Driver-Sponsor Congruence and its Impact on Sponsorship Effectiveness Outcomes56 cited