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Cited by

• 2008Designer nations: Neo-liberal nation branding – Brand Estonia274 cited
• 2009Strategic Communication: An Institutional Perspective166 cited
• 2007Political Brands and Consumer Citizens: The Rebranding of Tony Blair166 cited
• 2006Culture Jamming164 cited
• 2017Upstream social marketing strategy: An integrated marketing communications approach112 cited
• 2010The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators107 cited
• 2015The impact of pre- and post-launch publicity and advertising on new product sales103 cited
• 2008Journalists and the information-attention markets98 cited
• 2012Advertising and Consumers' Communications94 cited
• 2010Mediation Effects of Organization–Public Relationship Outcomes on Public Intentions for Organizational Supports73 cited
• 2006The Significance of Crisis Communication in the Aftermath of 9/11: A National Investigation of How Tourism Managers Have Re-Tooled Their Promotional Campaigns73 cited
• 2010MEASURING THE IMPACT OF PR ON PUBLISHED NEWS IN INCREASINGLY FRAGMENTED NEWS ENVIRONMENTS68 cited
• 2013Public relations aspects of brand attitudes and customer activity61 cited
• 2004The increasing role of public relations as a crisis management function: An empirical examination of communication restrategising efforts among destination organisation managers in the wake of 11th September, 2001