References

• 1990Industrial market structure and economic performance2,573 cited
• 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
• 2000Building Store Loyalty through Store Brands684 cited
• 1997Why Store Brand Penetration Varies by Retailer589 cited
• 1995The Introduction and Performance of Store Brands565 cited
• 1993When Do Private Labels Succeed549 cited
• 2003Understanding brand performance measures: using Dirichlet benchmarks435 cited
• 2006How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe401 cited
• 2008Private-Label Use and Store Loyalty380 cited
• 2003An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share370 cited
• 2010What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?365 cited
• 2001Effective category management depends on the role of the category☆341 cited
• 2007Private Label Strategy: How to Meet the Store Brand Challenge332 cited
• 1995W hy R etailers S ell P rivate L abels323 cited
• 2010Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice