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• 2006Strong brands and corporate brands296 cited
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• 2017FUZZY EXTENSION OF THE CODAS METHOD FOR MULTI-CRITERIA MARKET SEGMENT EVALUATION217 cited
• 2003Assessing service quality on the Web: evidence from business‐to‐consumer portals180 cited
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• 2015Using social media to communicate employer brand identity: The impact on corporate image and employer attractiveness146 cited
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• 2010Making sense of a market information system for superior performance: The roles of organizational responsiveness and innovation strategy115 cited
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• 2015Strategic Marketing Management: Achieving Superior Business Performance through Intelligent Marketing Strategy68 cited
• 2016Consumer Behavior towards Decision Making and Loyalty to Particular Brands66 cited
• 2018The Analysis of Product, Price, Place, Promotion and Service Quality on Customers’ Buying Decision of Convenience Store: A Survey of Young Adult in Bekasi, West Java, Indonesia